Director and founder, Karina, was first inspired to launch this project when she found that the local weaver’s livelihoods were dependent on their craft and they struggled to find a local market. She had a vision of working closely with the artisans to develop unique and high-quality products that could then be introduced to a global market. Through this vision, People’s Creative Collective is spreading its branches to reach out and be able to offer timeless fashion accessories to customers worldwide.
Chimanimani Collective is a group of 20+ ladies who live in the rural mountains of Eastern Zimbabwe. The group of ladies gather together most days where they weave using traditional methods and materials which they collect and process themselves. Their weaving methods have been a part of their rural upbringing which they want to continue, but due to lack of market opportunities now very few young people are willing to learn due to little income that comes from it.
True to form this creative collaboration involves 3-4 individual artisans in expertise per item. Working with leather makers, two different basket weaving communities, and raw material collectors each piece is a handmade journey in different techniques.
One group of weavers is the Chimanimani Collective. They are a group of 20+ ladies who live in the rural mountains of Eastern Zimbabwe. The group of ladies gather together most days where they weave using traditional methods and materials which they collect and process themselves. Their weaving methods have been a part of their rural upbringing and the women must be given a place in the group from a female family member when she retires.
Another group of women weavers are the Zienziele basketworks that make the more traditional baskets of Zim which are used in the round bags. Each basket is a unique piece of art which is why there are no two bags alike.
The People’s Creative collective also includes a skilled leather maker who adds finishing touches to many of the products.
The People’s Creative Collective is invested in the rich, cultural traditions of Zimbabwean Craft and inspire local artisans to improve on these precious skills to keep the tradition alive for future generations. A fundamental part of the business is to recognize each person for their craft. This is why each product comes with a tag, bearing the name of the person who made each item.